Production

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WRAL’s radio and television stations have always embraced new technology, and that includes the equipment required to produce the on-air programming, newscasts and commercials.

This innovative spirit began in the 1940s when WRAL pioneered network radio with the advent of the Tobacco Radio Network and the Tobacco Sports Network. Stations across the state were linked by telephone, which was a rudimentary but effective way to deliver simultaneous programming. Live broadcasts of ACC games and special events took listeners on location for the exciting events of the day.

The networks’ early telephone hookups were eventually replaced by microwave relays, satellite distribution, and later by specialized internet connections.

During WRAL-TV’s first decade, production trucks equipped with expensive new videotape machines allowed station personnel to produce programs and commercials on location—outside the studio. The TV station often utilized a whole fleet of specialized vehicles to make these remote productions possible.

Studio production techniques evolved from simple one-camera set-ups to multi-camera shoots with the latest graphics and special effects at the producer’s disposal.

The CBC technology creed has always been simple – put the best, most modern tools and equipment in the hands of talented people and then let them create content with one goal in mind – excellence. CBC’s production staff has achieved that goal time after time.

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Highlights for Production

WRAL-TV Studio B Updated to Become Home to NC Lottery’s Bigger Spin

In 2021, WRAL-TV’s Studio B underwent a big transformation. WRAL-TV Local Production Producer Scott Reid put together a piece for Capcom and shared some photos, telling about the iterations the small studio has been through in the past and the
WRAL Staffers Take Behind-Scenes Look at Neon Glass Creating for WRAL Nights of Lights

Several WRAL-TV employees recently got to take an enlightening work field trip. WRAL-TV Special Events Project Manager Chase Bryan, WRAL-TV Lifestyle Editor Kathy Hanrahan and WRAL-TV Local Production Producer Alison Allen visited Glas Studios to get a sneak preview interview
Microspace Engineers Satellite Media Tour Featuring Doctor Dispelling COVID Myths

Microspace engineered a Satellite Media Tour (SMT) for their client Three Dimensions Production last Wednesday, October 6, 2021. Entitled “Dispelling Myths and Misinformation: About COVID-19 & the Vaccines,” the interviews featured Dr. Ryan Stanton in the Microspace Video Services Studio.
A CBC First: WRAL-Produced Docu-Series About Murder of James Jordan Gets World Premiere April 2 on Amazon’s IMBd TV

A WRAL / Capitol Broadcasting production will be streamed across the world. Moment of Truth will premiere on IMDb TV, Amazon’s premium free streaming service April 2. The Original true-crime docu-series tells the never-before-seen story behind the murder of James
WRAL-TV’s 32nd Annual Coats For Children Brings Big Results Despite Pandemic

“…we were confident in our plan and that the people in our community would help the cause, no matter how it looked on TV. Little did we know just how much they would step up.” – WRAL-TV Local Production Manager

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Production

Highlights for Production

WRAL-TV Studio B Updated to Become Home to NC Lottery’s Bigger Spin

WRAL Staffers Take Behind-Scenes Look at Neon Glass Creating for WRAL Nights of Lights

Microspace Engineers Satellite Media Tour Featuring Doctor Dispelling COVID Myths

A CBC First: WRAL-Produced Docu-Series About Murder of James Jordan Gets World Premiere April 2 on Amazon’s IMBd TV

WRAL-TV’s 32nd Annual Coats For Children Brings Big Results Despite Pandemic