WRAL’s radio and television stations have always embraced new technology, and that includes the equipment required to produce the on-air programming, newscasts and commercials.
This innovative spirit began in the 1940s when WRAL pioneered network radio with the advent of the Tobacco Radio Network and the Tobacco Sports Network. Stations across the state were linked by telephone, which was a rudimentary but effective way to deliver simultaneous programming. Live broadcasts of ACC games and special events took listeners on location for the exciting events of the day.
The networks’ early telephone hookups were eventually replaced by microwave relays, satellite distribution, and later by specialized internet connections.
During WRAL-TV’s first decade, production trucks equipped with expensive new videotape machines allowed station personnel to produce programs and commercials on location—outside the studio. The TV station often utilized a whole fleet of specialized vehicles to make these remote productions possible.
Studio production techniques evolved from simple one-camera set-ups to multi-camera shoots with the latest graphics and special effects at the producer’s disposal.
The CBC technology creed has always been simple – put the best, most modern tools and equipment in the hands of talented people and then let them create content with one goal in mind – excellence. CBC’s production staff has achieved that goal time after time.