“We MEAN A LOT TO EACH OTHER” WRAL-TV news image promo by recording artists Lee Greenwood and Roberta Flack.
The film sequence was directed by Bob Garner who had worked at CBS and extensively with Walt Disney Studios. He also worked with Carol Burnett, Glen Campbell and Red Skelton. Filming started on May 10 and finished on May 18, 1987. Flack and Greenwood were filmed in various locations across North Carolina ranging from Beaufort and Atlantic Beach on the coast to Brightleaf Square in Durham.
The song was written and arranged by VTS Music of Asheville. It was recorded at Monterey Studios in Los Angeles. Final production was completed at WRAL-TV by Senior Editor Steve Childress and Chief Photographer Jay Jennings. WRAL Promotion Manager Sharon Malmstone coordinated all production sessions.
The promo aired in late August and all of September 1987.