Capitol Broadcasting Company recognizes the vast impact its broadcasting networks can have on our community, and uses them to help provide critical information in times of disaster and need. Sometimes that need is in another country.
In 1999, WRAL-TV stepped in to help victims across the globe with “Crisis In Kosovo: North Carolina Reaches Out.” The award-winning documentary gave viewers an opportunity to call in donations. The program helped raise over $150,000 for the American Red Cross, Church World Service and Samaritan’s Purse to use in Kosovo. Even though the need was half way around the world from North Carolina, WRAL viewers stepped in to help meet it.
WRAL News anchors David Crabtree and Pam Saulsby talk with WRAL reporter Mark Roberts, who shared his insights from his recent assignment in Kosovo. Prior to this production, Roberts and news photographer Joe Frieda had been on a ten-day assignment to cover life in several Albanian refugee camps, traveling to the Albanian capital of Tirana filing reports on the conditions under which the refugees were forced to live.
Senior Producer Phyllis Parish won a silver Telly Award for her writing and producing this WRAL-TV documentary. The station also won recognition for its general reporting on the crisis. WRAL received a Special Report First Place Award for coverage of the “Crisis in Kosovo” from the Radio and Television News Directors Association of the Carolinas Awards for 2000.