WILM-TV in Wilmington, NC is the most recent addition to the Capitol Broadcasting Company lineup of television stations.
CBC purchased the station in December 1999 when it was a low-power outlet known as WSSN. That station was an affiliate of the UPN network at the time, but things would change once Capitol took control.
CBC soon changed the station’s call sign to WILM-TV and successfully negotiated a deal with CBS that would bring the Tiffany network to Channel 10 in Wilmington. On March 23, 2000, WILM-TV re-launched as the CBS affiliate serving the Wilmington market.
Since Wilmington is a coastal community, hurricanes, storms and summer beach forecasts are always big news and top-of-mind for viewers. In order to serve that need, WILM-TV adopted the slogan “Wilmington’s Weather Station” and positioned itself as the best source of weather information in the market.
In 2008 WILM made history as the first CBS affiliate in the country to make the transition to full-time digital broadcasting. That year the Federal Communications Commission had selected the Wilmington, NC television market to serve as a test-bed for the upcoming nationwide digital TV transition. CBC engineers led the way and set about equipping WILM for the momentous switch. All of the station’s analog equipment was replaced with modern digital technology, including the main transmitter at WILM’s tower facility near Delco, NC.
On September 8, 2008, WILM-TV and other television stations in Wilmington, NC shared the national spotlight as they turned off their analog signals and officially launched the age of digital broadcasting in the United States. FCC Chair Kevin Martin joined station and city leaders at a ceremony to mark the occasion.
The move to digital gave WILM new, untapped channel capacity and station has made the most of it. On December 1, 2013 WILM added the MeTV network to its broadcast lineup. MeTV programming is broadcast on digital channel 10.2, giving Wilmington viewers yet one more source of entertainment.