James F. Goodmon, Jr. (“Jimmy”) is a life-long broadcaster with a passion for the business. Starting as a camera operator for the 5AM news at 16 years old, his career path has spanned a multitude of television and radio station functions. From promotions, programming, and operations to selling radio and television advertising, he has spent his career working in various roles at multiple Capitol Broadcasting Company entities.
In March of 2005, Goodmon assumed responsibility of CBC New Media Group at Capitol Broadcasting Company, serving as its Vice President & General Manager. At CBC New Media Group he has developed a successful vision and strategy for emerging media business opportunities.
Specifically, Goodmon and the CBC New Media Group are charged with managing WRAL.com, Capitol’s digital channel initiatives including three MDTV channels, and Albright Digital, a digital solutions provider that aids car dealers with Internet marketing.
Goodmon also successfully developed and spun out News Over Wireless (now StepLeader, Inc.), a mobile solutions provider that powers mobile platforms for over 300 TV and radio stations across the country.
In his role he also oversees strategic acquisitions and investments and start up projects for the company. In addition to digital initiatives, Goodmon serves as Vice President & General Manager of Sunrise Broadcasting, a five-radio-station cluster, and WILM-TV–both located in Wilmington, NC. He also oversees WRAL-FM and Microspace Communications–both located in Raleigh, NC.
Before his role with the New Media Group, Goodmon served as Director of Programming for WRAL-TV/DT, evaluating and negotiating syndicated program purchases, coordinating program planning with the CBS Network, monitoring station compliance with regulatory requirements, and supervising non-news, local program development, branding, and placement.
During 2002/2003 and 2003/2004, he organized and executed the production and broadcast of 24 Carolina Hurricanes hockey games in High-Definition.
Goodmon is a member of Capitol Broadcasting’s Board of Directors and serves on the company’s Executive Committee. He also serves on the Executive Committee of the Mobile 500 Alliance.
In addition to his broadcast interests, Goodmon is very active in the community and serves on the Advisory Board to the Salvation Army, where he is co-chair of the Salvation Army’s $12 Million Center of Hope Campaign. He also serves on the Director Boards for the Achievement School, the Fletcher Foundation, Wells Fargo Central Region, and the Greater Raleigh Chamber of Commerce. Goodmon also serves on the Advisory Boards to the NC Museum of Natural Sciences, StepUp Ministry, Wake Health Services and Band Together.
He is a graduate of Hampden-Sydney College and earned his M.B.A. at UNC Kenan-Flagler Business School.
Goodmon resides in Raleigh with his wife Anna and his three sons Fletcher, Watson and Walker.